Consumers who use the Yellow Pages are beyond the point of whether or not they are going to purchase a product, and are ready to contact potential sellers. This is part of the reason that Yellow Pages advertising can be expensive, and is also the reason for its high conversion rates that lead to sales. [...]

There are more marketing and advertising channels than ever before and many small business owners are unsure which platforms are best for targeting their customers at a local level. A recent study by Comscore/Neustar/15Miles found that Google has the largest app usage for local search and that Facebook comes in second. While Google’s high usage [...]

Evaluating the effectiveness of your Yellow Pages advertising campaign is something every business should do on an annual basis. These campaigns still work for many companies, but their success is often determined by the business industry and location. Some Yellow Pages directories are thin two-column books, while others are thick, multi-volume sets. These larger books [...]