How to Motivate Employees

Small Business Advice

Every business owner and manager knows that one of the keys to running a successful business is having engaged, motivated employees. While traditional thinking points to monetary incentives as the source of the highest satisfaction and loyalty, new studies have started to uncover more intrinsic motivational factors. Some managers believe the sole use of money [Continue Reading]

How to Analyze your Competition

Small business Management

Knowing who your competitors are and what they’re doing is an important part of your business strategy. It can help you protect your revenues and avoid unnecessary loss. While many business owners are unsure where to begin when doing a competitor analysis, it can be quite simple. Before beginning the analysis, it is important to [Continue Reading]

Yellow Pages Trends in 2012

Yellow Pages United Trends for 2012

Small business owners face more marketing decisions — and have more marketing opportunities — than ever before. The growth of online advertising platforms, search engine optimization practices, and pay-per-click ads have led many business owners to question the effectiveness of more traditional advertising platforms. The Yellow Pages is one of the traditional advertising platforms most [Continue Reading]