Yellow Pages Ad Mistakes

YellowPages United

The Yellow Pages Industry has been around for more than 100 years, yet mistakes are still made by businesses when designing their ads. If the designer for your Yellow Pages ad has a limited understanding of what makes an ad effective, or if they have little understanding of your business and industry, they may not [Continue Reading]

How to Motivate Employees

Small Business Advice

Every business owner and manager knows that one of the keys to running a successful business is having engaged, motivated employees. While traditional thinking points to monetary incentives as the source of the highest satisfaction and loyalty, new studies have started to uncover more intrinsic motivational factors. Some managers believe the sole use of money [Continue Reading]

Small Business Youtube Marketing

Small Business Marketing

The video-sharing website YouTube was launched in 2005, but it may be one of the most underutilized business marketing tools on the web today. Free to both businesses and consumers, it has the potential for almost unlimited reach among web users. Some businesses have launched their entire companies on YouTube marketing strategies. One such company [Continue Reading]

The Yellow Pages. Printed vs Online information – Which Do You Trust More?

Yellow Pages

The increased availability of online information coupled with the increase in environmental consciousness has led some to question whether or not the Yellow Pages are still a viable source of information. “Who uses printed resources anymore?” is often the question that’s pondered. But a recent study conducted by the Local Search Association shows that consumers [Continue Reading]