Local Search News
Small business owners face more marketing decisions — and have more marketing opportunities — than ever before. The growth of online advertising platforms, search engine optimization practices, and pay-per-click ads have led many business owners to question the effectiveness of more traditional advertising platforms. The Yellow Pages is one of the traditional advertising platforms most [...]
The key to measuring successful multi-channel marketing is return on investment. How many customers do you get for your advertising buck? The future of managing marketing strategies is in communication, both with potential customers and vendors. An effective communication program sets the tone for most things in the business world, including focused searches and marketing [...]
Adding local mobile search to a business’s marketing plan could bring a significant number of new customers and could help to retain customers. According to the vice president of iCrossing, New York, 122,000,000 people in the United States alone have mobile technology. With the advent of smart phones, people can now search — on the [...]
