From Trash to Treasure: The Coolest Phone Books You’ll Ever See

Phone Book Sculpture

Every year, millions of phone books are left discarded on front porches and eventually thrown away or recycled. While it seems obvious that this wasteful process needs to stop, the end is still a little way off. In the meantime, there are some very creative people finding new and innovative ways to turn this trash [Continue Reading]

Yahoo! vs. Yellow Pages

Yellow Pages United

In December of 2012, the 49th Civil Court of Mexico City entered a non-final judgement that would require Yahoo! Inc. to pay $2.75 billion dollars in damages to Worldwide Directories and Ideas Interactivas. The plaintiffs sued Yahoo! Inc. for breach of contract and damages, and Ideas Interactivas claims it was forced into bankruptcy as a [Continue Reading]

Yellow Pages Advertising Tips

Yellow Pages

Consumers who use the Yellow Pages are beyond the point of whether or not they are going to purchase a product, and are ready to contact potential sellers. This is part of the reason that Yellow Pages advertising can be expensive, and is also the reason for its high conversion rates that lead to sales. [Continue Reading]

Is Facebook’s “Local Search” the next big thing?

Facebook for Small Business

There are more marketing and advertising channels than ever before and many small business owners are unsure which platforms are best for targeting their customers at a local level. A recent study by Comscore/Neustar/15Miles found that Google has the largest app usage for local search and that Facebook comes in second. While Google’s high usage [Continue Reading]